As a Professional Service Firm or B2B Company, You Can’t Approach Marketing in the Same Way Your Consumer Colleagues Do
You have very different processes, regulations, ethics rulings, and professional standards to adhere to. Not to mention a very different marketing pipeline than the consumer world. Yet so much online marketing advice is geared to the retail environment.
At The Ruby Marketing Agency, we live in your world.
As a full service digital marketing agency specializing in the professional and B2B environment, we know how to take what works in the online retail world, and customize it to work for you, all while satisfying legal and professional requirements, and making your phone ring.
The Digital Marketing Stack
Every client engagement begins with an in-depth discussion of your goals, and an analysis of how we can use the Digital Marketing Stack to reach your goals.
Modern Search has Changed the Way Clients Find Your Business Online
Are you showing up as a point of interest in modern GPS systems? Mobile apps? Are Siri and Alexa giving their customers the right information about your business? Missing or incorrect data can result in unhappy clients, lost revenue, and a drop in local search ranking
Now more than ever, it’s critical to ensure your business listings are present, accurate, and protected from unwanted changes.
Our listings management product provides you with a single dashboard from which to control how your business appears across the internet.
With the click of a button, you control your online brand.
- Instantly create and update listings across an established network of over 40 listing sites.
- Keep information protected from third-party changes.
- Submit, update, and monitor your business information across the 4 main data aggregators: Neustar/Localeze, Foursquare, Data Axle, and Factual. (These aggregators share your information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more.)
- Instantaneously edit your data across the web including company name, address, phone number, website, payment methods, services, hours of operation, brands, holiday hours, and photos.
Know What’s Being Said About Your Organization All Over the Web
Your business is judged every day on the Internet, whether you’re aware of it or not. Take control of your online reputation and manage all the factors contributing to your business’ online reputation from one centralized location.
- Compile reviews from dozens of sites to easily see what’s being said about your business online.
- Plus, use built-in review response suggestions to respond to reviews quickly, and customize your own!
- Executive reports break down how your business is faring in online conversations and helps you understand what to do.
- Alerts are also sent every time new information is found.
Without a Powerful Website, You’re Losing Potential Clients
Every single business needs a website that looks great, loads fast, and makes it easy to find all the information.
Don’t worry if you don’t have the time, staff, or expertise to build websites.
We have a team of web designers and developers ready to build a site for you that looks great and loads fast.
Search Engine Optimization
Get in Front of Potential Clients and Customers First
68% of B2B buyers prefer to do their own online research before ever contacting a potential vendor. (Forrester Research) A strong organic presence gives your business the best opportunity to be found first when potential customers actively look for your product or service.
Every Dollar Spent on Email Marketing Nets a $38 Return
Email marketing is here to stay. Done strategically and intelligently, email marketing can reach your target client more often than social marketing and with a custom, personalized message designed to create action.
Video is Powerful. And Creating it is Hard!
Through our partnership with Yin Yet Productions, we can work with you to create high-end, compelling video content that reflects your organization and your professionalism. We advise you on how best to use video to create maximum results for your firm, not just pretty video.
- Production and
- Post-Production Services.
Let's Start the Conversation
We'd love to talk with you about growing your clients and increasing your referrals.
+1 602 888 4805
Social Media Management
Get Real, Measureable Results from Social Marketing
Social marketing sometimes feels like a “must do” that simply eats up large chunks of staff time without any discernable benefit to your bottom line. We have developed streamlined, easy to understand reporting systems that prove the results of our social media management efforts and the positive impact to your revenue.