by Lynn Ruby | Business Growth, Email, Marketing Content, Social
In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...
by Lynn Ruby | Marketing Content
Master the skill of writing engaging and effective headlines, and you can take a trip to the bank. The importance of compelling headlines can’t be over-stated. Email subject lines. Headlines for social media posts. Blog post titles. Sales page headlines. All are...
by Lynn Ruby | Email, Social
In all the buzz over social media, have you abandoned email marketing? Is this smart? According to a recent survey by the McKinsey and Company, no! For acquiring new customers, their survey shows email is 40 times more effective than Facebook and...
