by Lynn Ruby | Business Growth, Email, Marketing Content
Key Takeaways: Email marketing volume exploded in 2020 and is only expected to increase into 2021 and beyond. Subscriber expectations have changed forever. If you’re not clear and concise, your subscribers will likely go elsewhere. Consumers changed brands at...
by Lynn Ruby | Business Growth, Email, Marketing Content, Social
In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...
by Lynn Ruby | Email, Social
In all the buzz over social media, have you abandoned email marketing? Is this smart? According to a recent survey by the McKinsey and Company, no! For acquiring new customers, their survey shows email is 40 times more effective than Facebook and...
