by Lynn Ruby | Marketing Content, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Lynn Ruby | Business Growth, Marketing Content
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
by Lynn Ruby | Business Growth, Email, Marketing Content, Social
In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...
by Lynn Ruby | Marketing Content
Master the skill of writing engaging and effective headlines, and you can take a trip to the bank. The importance of compelling headlines can’t be over-stated. Email subject lines. Headlines for social media posts. Blog post titles. Sales page headlines. All are...
