Insights & Ideas

News, Ideas, Stats, and Insights for Leaders

5 Things Google Loves About SEO

Our team of experts develop a very close relationship with the search engines and just as with any relationship, you learn what the other half likes and dislikes.

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4 Painless Steps to Responding to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews.

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How the Pandemic Changed Email Marketing For Good

Email volume exploded in 2020 and is only expected to increase into 2021 and beyond. And some things have changed and been accelerated as a result of the pandemic.

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7 Habits of Highly Effective Email Marketers

by Lynn Ruby | Mar 18, 2017 | Email

Email marketing is still the most effective online marketing tool with an ROI of $44.25 for every dollar spent. Consider: 91% of people check their email daily88% regularly check email on their smartphonesEmail gets delivered 90+% of the time (Facebook reaches just 2%...

Fed Up With Trying to Write Effective Headlines?

by Lynn Ruby | Oct 28, 2016 | Marketing Content

Master the skill of writing engaging and effective headlines, and you can take a trip to the bank. The importance of compelling headlines can’t be over-stated. Email subject lines. Headlines for social media posts. Blog post titles. Sales page headlines. All are...