by Lynn Ruby | Business Growth, Reputation Management, SEO, Websites
It’s a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets. But is that actually true? Well, Google...
by Lynn Ruby | Business Growth, SEO, Websites
Our team of experts develop a very close relationship with the search engines and just as with any relationship, you learn what the other half likes and dislikes. Here are a few things Google Loves : Google Loves when all of the Content on a website is related, it...
by Lynn Ruby | Business Growth, Email, Marketing Content
Key Takeaways: Email marketing volume exploded in 2020 and is only expected to increase into 2021 and beyond. Subscriber expectations have changed forever. If you’re not clear and concise, your subscribers will likely go elsewhere. Consumers changed brands at...
by Lynn Ruby | Reputation Management
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
by Lynn Ruby | Marketing Content, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Lynn Ruby | Business Growth, Marketing Content
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
by Lynn Ruby | Business Growth, Email, Marketing Content, Social
In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...
by Legacy C Suite | Business Growth
Small businesses often operate as if their sole purpose is to fund the owner’s lifestyle, but the most valuable companies are run with financial rigor. You may be years from wanting to sell, but starting to formalize your operations now will help you predict the...
