by Lynn Ruby | Business Growth, Email, Marketing Content
Key Takeaways: Email marketing volume exploded in 2020 and is only expected to increase into 2021 and beyond. Subscriber expectations have changed forever. If you’re not clear and concise, your subscribers will likely go elsewhere. Consumers changed brands at...
by Lynn Ruby | Marketing Content, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Lynn Ruby | Business Growth, Marketing Content
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
by Lynn Ruby | Business Growth, Email, Marketing Content, Social
In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...
by Lynn Ruby | Marketing Content
Master the skill of writing engaging and effective headlines, and you can take a trip to the bank. The importance of compelling headlines can’t be over-stated. Email subject lines. Headlines for social media posts. Blog post titles. Sales page headlines. All are...
