Insights & Ideas

News, Ideas, Stats, and Insights for Leaders

5 Things Google Loves About SEO

Our team of experts develop a very close relationship with the search engines and just as with any relationship, you learn what the other half likes and dislikes.

4 Painless Steps to Responding to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews.

How the Pandemic Changed Email Marketing For Good

Email volume exploded in 2020 and is only expected to increase into 2021 and beyond. And some things have changed and been accelerated as a result of the pandemic.

Are Reviews the Deciding Factor in the Success of a Business?

by Lynn Ruby | Jan 26, 2023 | Business Growth, Reputation Management, SEO, Websites

It’s a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets. But is that actually true? Well, Google...

Did You Know Google Loves SEO?

by Lynn Ruby | Feb 14, 2022 | Business Growth, SEO, Websites

Our team of experts develop a very close relationship with the search engines and just as with any relationship, you learn what the other half likes and dislikes. Here are a few things Google Loves :Google Loves when all of the Content on a website is related, it...

How the Pandemic Has Changed Email Marketing . . . For Good

by Lynn Ruby | Jul 26, 2021 | Business Growth, Email, Marketing Content

Key Takeaways: Email marketing volume exploded in 2020 and is only expected to increase into 2021 and beyond. Subscriber expectations have changed forever. If you’re not clear and concise, your subscribers will likely go elsewhere. Consumers changed brands at...

4 Painless Steps to Responding to Negative Reviews

by Lynn Ruby | Nov 23, 2020 | Reputation Management

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...

What is an SSL Certificate and Why Must My Website Have One?

by Lynn Ruby | Nov 16, 2020 | Websites

Ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-What? SSL stands for...

4 Essential Steps for Responding to Positive Reviews

by Lynn Ruby | Nov 9, 2020 | Marketing Content, Reputation Management

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...

What Are Listings and Why Do They Matter?

by Lynn Ruby | Nov 2, 2020 | Business Growth, Marketing Content

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...

The B2B Marketing Trend Forbes Got Wrong

by Lynn Ruby | Jan 11, 2020 | Business Growth, Email, Marketing Content, Social

In December 2019, Forbes published an article “Five B2B Marketing Trends to Watch in 2020”. I read it with great anticipation, and wholeheartedly agree with them all . . . except one. Here are the highlights of those 5 trends and what we’re recommending our clients do...